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Showing posts from June, 2022

15 Most Famous Brand Logos of All Time

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  I know a lot of designers who hate famous brand logos. They see them as overused and uncreative, but the truth is we all know them, and our clients expect us to be able to recreate them from memory at a moment’s notice. With that in mind, I thought I’d get ahead of the game for you and make this list of the 15 most famous brand logos of all time. 1: Apple Apple is one of the world's most valuable brands. The company's logo, a simple, elegant symbol of an apple with a bite taken out of it, is as memorable as any other symbol in recent memory. The fruit logo was designed by Rob Janoff in 1977 for Steve Jobs' brand new computer company. It may seem obvious now that Apple would need to have a logo that stood out from the competition and represented what they were doing at the time—but back then there wasn't anything else like it. 2: Microsoft Logo Microsoft was founded in 1975 by Bill Gates and Paul Allen, who both were dropouts of Harvard University. They started worki...

6 Steps To Protect Your Site From Google Penalties

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  I have a few tips that can help you avoid Google penalties. Google is the most used search engine around the world. It has over 3 billion searches per day and powers over 87% of worldwide organic search results. If you want to grow your business organically, then it is essential that you find ways to rank on Google’s front page. However, achieving a high ranking on Google is not as easy as it sounds. You must take several factors into consideration when attempting to optimize your site for organic traffic. Protect Your Site From Google Penalties For example, Google has strict guidelines called “webspam algorithms” that they use to determine which websites receive higher rankings in their search results pages (SERPs). The term “Google penalties” refers to when websites violate these guidelines and fall in their SERPs rankings due to various reasons such as content quality issues or low-quality links pointing back from other sites linking back at them (called "backlinks"). Th...

What Is Brand Strategy & How Does it Related To Advertising?

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  Think of your brand as the source of a product or service: A brand can identify a company, product, service, or concept. Branding is the process of creating that kind of identification and differentiation that allows consumers to know what to expect from a company, its products, and/or services. Brand strategy is how you plan to communicate these elements so customers will know what you're talking about and buy into it. Advertising is a way to communicate your brand's message. what is a brand strategy? A brand strategy is the set of choices that an organization makes to position itself in the marketplace. It's not just a logo or slogan, but a set of values, positioning, and actions that are designed to shape consumer perceptions of your company's products or services. Branding is a marketing strategy that involves creating a differentiated name and image. Branding is the process of creating a name and image that stands out. The goal of branding is to tell your story i...

10 Best Email Marketing Software for Small Business

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  Email marketing software is key to most businesses' ongoing success. It doesn't matter if you sell paper, run a hair salon, or provide corporate finance advice: if you want to generate more business for your company, you need the best email marketing software . While there are plenty of comprehensive email marketing options out there, some companies just need a basic solution that will enable them to get started with email marketing campaigns quickly and easily. For those businesses, here are the best email marketing solutions for small businesses in particular. 10 Best Email Marketing Software for Small Business What is email marketing? Email marketing is an important part of digital marketing services or campaigns. Email marketing is a great way to reach customers and prospects. The average open rate for email marketing campaigns is about 20%, which means that 80% of your emails are being read. Email marketing can be used to create a connection with your audience and to de...

10 Best Steps to Web Design Process: Getting Started

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  As a web developer, I've worked with countless clients who were new to building a website from scratch. They were often hesitant and didn't know where to begin—and that's only natural. If you're starting in the world of web design process, you may feel the same way. You might be wondering things such as: Well, fear not! Following my step-by-step guide below will make your web design process smooth and seamless every time. It's an excellent tool for beginners and experienced designers who want to learn how to do things the right way from day one. So let's get started! Step 1: Choose the Type of Website You Want The first step to creating a great website is knowing what type of website you want. It's important to think about what you want from your site and who your target audience is before moving forward. Here are some questions to consider: What is the purpose of the site? Is it for personal or business use? Will it be used as an informational resource or...

23 Best Logo Variations That Every Designer Should Know

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  What is a logo variations? Logo variations are any version of the core visual element of a brand. That sounds fancy, but it's just a way to say that every time you see one company's logo in different colors, shapes, or sizes, that's an example of a logo variation. So why do brands need to make different versions of their logos? As it turns out, there are many reasons why your organization might have more than one logo design at any given time! And depending on the type of business you run and the industries you're in, certain types of logo variations will be more important for you than others. What is a Logo Variations? Logo variations are essentially different versions of the same logo. They can be used to create unique images that do not change the underlying brand identity. For example, a logo may be used in different sizes or colors depending on the medium it’s displayed on or how it will be used. You might see one version of your logo used on Instagram while anot...