10 Best Email Marketing Software for Small Business

 Email marketing software is key to most businesses' ongoing success. It doesn't matter if you sell paper, run a hair salon, or provide corporate finance advice: if you want to generate more business for your company, you need the best email marketing software. While there are plenty of comprehensive email marketing options out there, some companies just need a basic solution that will enable them to get started with email marketing campaigns quickly and easily. For those businesses, here are the best email marketing solutions for small businesses in particular.



10 Best Email Marketing Software for Small Business

What is email marketing?

Email marketing is an important part of digital marketing services or campaigns. Email marketing is a great way to reach customers and prospects. The average open rate for email marketing campaigns is about 20%, which means that 80% of your emails are being read.

Email marketing can be used to create a connection with your audience and to deliver your content straight into their inboxes. The best email marketing software will help you create, send, track and analyze your campaigns so you can see what’s working and what’s not.

3 Reasons Why Your Business Needs Email Marketing

Email marketing software is an essential tool for your business. It helps you to design and send emails to your customers in a simple and efficient way. The email marketing software has many features that will help you to increase your sales, grow your customer base and improve your brand image.

Here are some of the reasons why your small business needs an email marketing software:

1. Email marketing is affordable:

It is more cost-effective than other marketing techniques like PPC or social media ads because it doesn’t require any investment in ads or other paid tools. You can start with free email marketing services and upgrade later if required.

2. Email marketing works well with all mobile devices:

You can send newsletters or promotional messages through mobile devices because they are compatible with all types of phones and tablets.

3. Email marketing helps you build brand awareness:

Email subscribers receive newsletters when they sign up for a newsletter but they may not be aware of your brand name or products until they receive a message from you. This helps in building brand awareness among new customers as well as existing ones who may have forgotten about you!

Here’s a list of the Best Email Marketing Software.

In this article, we’ll take a look at some of the best email marketing software for small businesses. We’ll cover both free and paid solutions in order to make sure you have the information you need to choose the best one for your business. We have also provided an extensive list of features that each provider offers so you can make an informed decision about which one is right for your needs.

1: ActiveCampaign

ActiveCampaign

ActiveCampaign is the best email marketing software that helps you create and send emails, manage your contacts list and track the performance of your campaigns. The platform offers over a hundred pre-built templates to choose from so you can get started right away. You can also create your own templates or use other third-party resources.

The software allows you to create segments based on specific criteria like location, demographics, purchase history, etc., which makes it easier for you to target people with relevant content.

In addition to sending out newsletters or promotional blasts, ActiveCampaign also comes with a built-in CRM solution that allows you to keep track of all your leads/clients in one place and segment them according to their needs and interests.

2: Mailchimp

We have a helpful guide to the best email marketing software for small businesses, and one of our favorites is Mailchimp - it’s free for the first 2000 subscribers, which is enough to get you started. If your business grows, Mailchimp has paid plans that come with more features such as segmentation and automation.

Mailchimp also offers templates so you can create beautiful emails quickly. With their drag-and-drop editor, it’s easy to add images or text and customize colors. While this feature isn’t unique to Mailchimp, I like how easy it makes editing emails look – it makes me want to create campaigns!

Continue reading>>> 10 Best Email Marketing Software for Small Business

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