15 Best Social Media Banner Design Tips To Get More Clicks
Social media marketing is one of the best ways to attract and retain a loyal audience for your business. However, creating eye-catching social media banners that tell the story of your brand can be a challenge, especially when you’re also juggling all the other responsibilities that come with running an online business. Fortunately, you don’t have to be a graphic design expert to create stunning graphics that help you stand out from your competition.
With a little practice and some trial and error, you can easily create professional-looking banners in no time at all. In this article, we’ll share 15 social media banner design tips that will help you attract your target audience and boost your sales on social media platforms like Twitter and Facebook. We’ll also introduce two free tools that will make it easy for anyone—even if they don’t have any experience with graphic design—to create engaging banners for their business. Let’s get started!
Understanding Your Target Audience Before Starting "Social Banner Design"
Before you start creating your next banner, take a moment to think about your target audience. Who are you trying to reach? What do they want from you? And how can you best communicate with them in order to capture their interest and drive conversion rates up?
When it comes down to it, most of us will want our banners to be seen by as many people as possible. But that doesn't mean we should ignore segments of the population who may not normally be interested in our products or services. The better we can understand our target audience, the more effective our messages will be when reaching out to them—and this includes knowing how far away from the home base they are located on social media sites like Facebook and Twitter (e.g., LinkedIn).
To get started on understanding the people who matter most for your business' success online, there are several key things that should always be kept in mind:
- Demographics - Age groups; income levels; gender identity/expression; race/ethnicity
Bring the Banner to Life With Video
One of the best ways to bring your banner to life is with video. Video can be used to explain products and services, values, history, and culture.
- Use video in a way that engages your audience. For example, if you're selling real estate or automobiles, show how easy it is for customers at home or on the go to arrange their visit or test drive using mobile devices such as smartphones and tablets. If you're launching a new product line that features healthy food choices for children (clothes made out of organic cotton), use an animated character who helps children learn about healthy eating habits while shopping online with his mommy-dearest at your website's virtual store!
Use Featured Images
A featured image is the first thing a visitor will see when they click on your social media banner or post. It's the first impression that you have with them, and it has to be good because it'll make or break their decision to engage with your content.
For example, if you're creating an ad for a wedding dress shop, then using an image of a bride in her gown is probably not going to get much engagement because most people who see this photo will think 'meh' and move on. However, using an image of a bride holding her bouquet at her wedding ceremony might get more engagement since this image makes people feel happy or emotional—which means they're more likely to like or comment on your post!
Incorporate Typography Into Your Design
- Use bold font to emphasize your message. Be sure to choose a size that’s easy to read and won't take up too much of your visitor's screen.
- Remember: Employing the appropriate font can make or break the success of your social media banner campaigns. Here are some tips on how to choose the right typeface:
- Pick a font that matches your brand identity, or at least one that complements it well if you can't find an exact match (we'll go into more detail about this in the next section).
- Make sure it looks good on all devices—you don't want people trying to access your content only to find they can't because of their device limitations! Make sure you're using fonts that scale well across different screens as well as different browsers like Firefox, Chrome, and Safari (and even Internet Explorer).
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