10 Incredible Types of Branding to Elevate Your Business

It is universally known that branding plays a huge role in the growth of any business. But what exactly are you branding? What are the types of branding?

Do you specialize in a single product, such as handmade quilts or rubber ducks dressed in tuxedos? Are you a real estate developer with active projects in 18 cities?

To put it another way, how do you know which type of branding is best for your company? In the same way that there are various types of logos to use for a business, there are different branding strategies a business can employ to make its mark on the corporate world.

To assist you in making the types of decisions required to create a marketable brand, we've broken down the various types of branding available.

Corporate Branding

Corporate branding, one of the more reputation-focused types of branding, is concerned with making a cultivated name for an entire corporation. People will associate the organization's name with a promise - that they stand behind the services they provide and have a proven track record of success.

Since these companies can rely on brand name recognition, good corporate types of branding have long-term effects; customers automatically trust new products when they are associated with a brand they already recognize.

Personal Branding

This usually refers to branding for an individual rather than branding for an entire business. Personal branding is essential for celebrities, politicians, and even digital marketers who want to maintain a positive public image (usually because it benefits them in their career to be endorsed).

Social media is a powerful tool for developing a personal type of branding because it allows you to reach a large audience while "speaking" from an individual platform. Entrepreneurs Tony Robbins and Neil Patel are great examples of personal branding done right; each has invested heavily in his online presence and established himself as an expert in his respective field.

Product Branding

Have you ever noticed how the word 'Kleenex' has become synonymous with 'tissues'? This is because the product has attained the pinnacle of product branding success - the type of branding that causes consumers to choose one product over another solely based on the brand.

You'll frequently notice logos or colors on specific items that stand out to you because you've learned to associate the two as a result of effective product branding.

Geographical Branding

This type of branding is ideal for those in the tourism industry. Geographical branding emphasizes the distinct characteristics of a specific area or region as the selling point of a particular location and why you should visit.

Countries frequently claim a type of food as their own or extol the region's unique history. (Consider the Egyptian pyramids or Greek moussaka.) Also, areas of the world attempting to change their reputation can experiment with geographical branding; the city of Amsterdam, for example, did an excellent job of this with its "I Amsterdam" rebrand, shifting the focus away from its Red Light District and onto the city's cultural diversity.

Online Branding

This type of branding, also known as "internet branding," refers to how you position your company (or yourself) online. This could include creating a website, establishing a social media presence, or publishing a blog - anything that occurs on the internet in your name.

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