Pinterest Marketing Guide 2023 | Start Your eCommerce Marketing Today

Today we will talk about Pinterest Marketing Guide. What is Pinterest? Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more, with great potential for e-commerce marketing. From increasing sales to ramping up web traffic, Pinterest has several benefits—if you use it correctly.

Pin your favorite ideas to boards to keep them organized and accessible. With billions of pins on Pinterest, you'll always find ideas to spark inspiration. You can also create pins to share your opinions with other people on Pinterest.

Why Pinterest Marketing Is One Of The Best Marketing Tools For ECommerce

85% of Pinterest users have bought something after seeing a brand's pin. That means having a presence on Pinterest and marketing your brand to increase your reach will almost guarantee more sales. But Pinterest has even more to offer. It has several social commerce features that make it even more helpful for eCommerce brands. E-commerce companies can easily make a catalog of their products, share "shoppable" pins, and run ads to get more people to see their new products.

People who regularly use Pinterest are seven times more likely to say Pinterest is the most influential social media platform in their shopping journey. Pinners use this platform to find new ideas, plan purchases, and shop.

Your eCommerce business needs to be in the right place at the right time. Why the Pinterest marketing strategies we're about to cover will be essential to your next steps

If you're on Facebook, you may see an ad about a new Pinterest feature that would interest you.

If you've signed up for a business account, you may see an ad about Pinterest advertising or other services for creators and businesses on other platforms, such as Google. Pinterest's audience is mighty.

A survey by Cowen and Company found that 47% of social media users thought Pinterest was the best place to find and buy products. Pinterest was more than three times higher than the number of people who said Facebook or Instagram.

People who use Pinterest also tend to have more money to spend than people who use most other social media platforms.

Over 70% of Pinterest's 367 million+ monthly active users are female, and as the global income of women reaches trillions of dollars, women are expected to control almost 75% of discretionary spending by 2028.

Why sell on Pinterest?

If you're yet to invest in your Pinterest marketing e-commerce strategy, there's never been a better time to get started.

From 2019 to 2022, the number of monthly active users on Pinterest grew by more than 56%. International markets grew by a considerable amount.

In addition to this fast growth, Pinterest has added several new features in the last year that promote online shopping.

Pinterest is the ideal choice for retailers, and Pinterest should consider its sales potential.

Here Are Just Some Of The Reasons Why Pinterest Marketing:

It's growing fast.

The app is fast approaching half a billion users, and this stellar growth inspires more business owners to jump on board. According to our survey, Pinterest marketing effectiveness increased by 140% between 2021 and 2022, and many marketers and brands plan to invest much more time and money in Pinterest in 2022.

Its shopping-friendly

Pinterest is a perfect hybrid of social media and window shopping. Whether casually scrolling or actively planning a major purchase, an estimated 50% of users view Pinterest as a platform for buying products. Considering how many people use the service, that's a significant number of potential shoppers.

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