Why Blogging is Important for Marketing and SEO

If you have a business or are in any way involved with the arts, then you should know that blogging is one of the most potent and effective strategies available for Marketing and SEO.

The Internet has changed a lot over time, especially when it comes to marketing. Gone are the days when print advertising dominated. Companies now realize they can better reach their target audience by creating helpful content on niche topics and posting it on various blogs.

Blogs give small businesses an edge in search engine rankings because Google prefers content from established brands as opposed to companies just starting online.
This article discusses the various ways that blogging helps both your Marketing and SEO efforts. It covers some fundamental reasons for writing a blog as an effective marketing and SEO strategy.

Why is Blogging Important for Marketing?

Blogs allow you to generate visitors to your website, highlight your products or services, and provide thought leadership or expertise on hot industry topics. It is also a relatively simple content marketing activity that is easy to scale and manage.

Below are some interesting statistics related to blogging and SEO:

Companies that blog regularly receive 60% more visitors than website visitors.
Businesses with up-to-date, high-quality blogs receive 73% more monthly leads than those that still need a blogging strategy.
Blogs are now used by 87% of businesses for Marketing and SEO.

Importance of Blogging for SEO

Businesses only sometimes have the necessary resources to find and implement cutting-edge marketing strategies. A business blog, for example, can generate content that attracts potential consumers and promotes your company as an expert in its field.

Here are the reasons that explain why blogging is necessary for SEO:

Increase Brand Awareness

Fresh and original content can make your brand stand out from your competitors. When they're looking for answers to their questions or want to learn more, your brand is at the top of the SERPs, giving them the information they need.

The more you invest in blog strategy, the more likely you are to increase brand awareness for SERPs and through social media shares.

Build-up Consumer Credibility

You'll get more website traffic and repeat visitors when you build a reputation and create an authoritative voice. This shows Google that people are attracted to your website and increases your authority level in their algorithm.

Blogging allows your company to speak on relevant topics within your industry. Blogs show authenticity and build credibility with current and potential customers and search engines. Businesses with blogs have more ways to be discovered, informed, and share their ideas and perspectives.

Generation of Leads

If consumers like your content, they want more. Blogging is a great way to get new leads by getting them to subscribe to your email list.
While this can be an excellent strategy for leads, blogs help build a connection before asking for their information. If they choose to read your content on your site, they already liked your content and want to know more. There is more connection with your brand through unique, helpful content.

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